The Korean Wave: How South Korea Became a Cultural Powerhouse South Korea's rise to global fame in recent years can be attributed to a phenomenon known as the Korean Wave, or Hallyu. This surge in popularity of Korean culture began in the late 1990s and has since swept across Asia and the world, fueled by captivating K-dramas, infectious K-pop music, and innovative technological advancements. The Rise of K-dramas and K-pop: The Korean Wave's initial wave was driven by the export of Korean dramas (K-dramas) and Korean pop music (K-pop). K-dramas, known for their captivating storylines, intricate plots, and focus on family and relationships, found a receptive audience in neighbouring Asian countries. Early successes like "Winter Sonata" and "Jewel in the Palace" captured hearts and sparked a desire to learn more about Korean culture. K-pop, with its catchy melodies, meticulously choreographed dance routines, and polished visuals, exploded onto the global scene...
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